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Apple announced in January that it would be moving to a pricing model where tracks sold for either $0.69, $0.99, or $1.29, based on the wholesale cost set by the labels; in return, Apple was able to secure DRM-free music from all three remaining holdout labels.
Many mainstream hits, including both new and old songs, will be raised in price from 99 cents to $1.29. As previously announced, a number of older tracks should simultaneously be reduced in cost to 69 cents, in a bid to encourage back-catalog sales. The changes are generally acknowledged to be a result of pressure from major labels, which have been unhappy with digital sales as CD-based distribution continues to decline.
However, despite the DRM-free nature of the more expensive downloads, some music industry insiders are criticizing the move, particularly in the current economic climate.
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